InstaLayMarketplace margin
This page shows how the lifetime price was checked against app-store fees. It is not part of buying a license. Back to pricing.
Lifetime price after store fees
Margin is (net − unit COGS) / unit COGS with unit COGS = $20.00 (support, signing seats, CDN, payment ops per seat). The least profitable marketplace is Apple at 30% take → you keep 70%.
For margin ≥ 100%: net ≥ $40, so list price ≥ $57.14. Lifetime lists at $100.00. Yearly is a support subscription, not sized to that floor.
Unit cost allocation $20.00 · worst take rate 30% (Apple) · list $100.00 (lifetime)
| Marketplace | Take | Your net | Margin | ≥100%? |
|---|---|---|---|---|
| Apple App Store Standard iOS/macOS paid-app commission (Small Business Program may be 15%). | 30.0% | $70.00 | 250.0% | Yes |
| Google Play Typical service fee for paid apps under the current Play fee schedule. | 15.0% | $85.00 | 325.0% | Yes |
| Microsoft Store Windows Store / Partner Center revenue share. | 12.0% | $88.00 | 340.0% | Yes |
| Direct web (Stripe) Approx. 2.9% + $0.30; model uses 2.9% only for margin comparison. | 2.9% | $96.80 | 384.0% | Yes |